Friday, November 29, 2024 At the 2024 China International Travel Mart, Trip.com Group, in collaboration with the Xinjiang Provincial Department of Culture and Tourism, introduced the highly anticipated “Kiss Xinjiang” project. Held from November 22–24, 2024, at the National Exhibition and Convention Centre in Shanghai, the event showcased the unique cultural and tourism offerings of Xinjiang, drawing significant attention from both domestic and international audiences.
This landmark initiative highlighted the rich diversity of Xinjiang’s landscapes, culture, and experiences, positioning the region as a must-visit destination for global travelers. Representing 12 regions, three hotels, and 15 scenic spots, the Xinjiang delegation made a powerful impact with 379 cultural and agricultural products, offering a taste of the region’s exceptional tourism and cultural assets. Among the many highlights were iconic locations such as the Hami Yadan Scenic Area, Bosten Lake, Tianchi International Ski Resort, and Turpan’s Grape Valley.
Through immersive exhibits, cultural promotions, and interactive displays, the “Kiss Xinjiang” project offered a glimpse into the region’s vibrant tourism potential. Showcasing Xinjiang’s Cultural and Tourism Riches The collaboration between Trip.com Group and the Xinjiang Department of Culture and Tourism emphasized the importance of leveraging resources and expertise to elevate the region’s tourism profile on the world stage.
The exh.
