Industry leaders, gathering at the event, will analyze this year’s Black Friday campaign performances, offering unique insights into the strategies that drove significant sales growth and how logistics optimization and digitalization enabled the efficient handling of large order volumes. Black Friday results are expected to exceed the 500-million-euro mark for the first time, despite inflation and lower purchasing power in the market. Romania's ecommerce industry is estimated to surpass 11 billion euros in 2024, continuing its growth.
The main industry leaders will present the latest trends in ecommerce and digitalization at the European Digital Summit, including innovative ideas, engaging debates, exclusive studies, and hands-on presentations. Quality networking and a relaxing cocktail party will also be part of the event. In addition to the speakers who have already confirmed their participation from well-known companies such as OBI, KFC, Stanley Black & Decker, Decathlon, Sport Time, Electrolux, Amazon Web Services, VTEX, ITGlobers, XPert Beauty, theMarketer, Innobyte, Iviteb, and Zitec, new names have joined.
, one of Romania's largest electronics and home appliance retailers, and , the second-hand fashion retailer, will share their expertise and present trends in their field. The most important commerce event of this fall brings together hundreds of participants and dozens of speakers from Romania and abroad. This year's edition will be the most ambitious and comprehen.
