Let's be honest: There was a lot going on back in 2021. Thinking back to that time probably brings back a lot of memories, and the news cycle was always racing to keep up. But in the midst of all that, a very important event may have slipped your attention, fading into the myriad of micro-trends ( Stanley tumblers , whipped coffee) that only briefly graced your Twitter feed.
But don't worry — we're here today to take you back in time to February 2021, when Kraft released 1,000 packets of bright pink, candy-flavored (yes, you heard that right) mac and cheese for a randomly drawn, limited edition Valentine's Day raffle extravaganza. And no, you can't buy it. But you can certainly live vicariously through us as we live vicariously through the lucky few who tasted this cursed, whimsical, wonderfully artificial creation.
The boxes were mailed to 1,000 lucky winners who had entered a contest on the Kraft website, packaged in containers made to look like candy hearts with punny text printed on top ranging from "Bowl Mate" to "Wanna Canoodle?" A Kraft-Heinz spokesperson confirmed that the bright pink coloring — which recipients said really was as vibrant as advertised — was made from beetroot and carrot concentrates. And it wasn't just different in color: Although the classic yellow cheese packet was included with the mix, the separate pink packet was flavored with fructose and other natural flavors in an attempt to create a candy-flavored, sweet and savory experience. So no �.
