Devnaagri, the brainchild of designer duo Kavita and Priyanka Jain, unveiled “Khayalon Ka Karwan,” a poetic celebration of life’s most treasured moments, with its latest collection, Zaina. This collection embodies timeless beauty through luxurious fabrics like silk satin, organza, and georgette, adorned with intricate handcrafted embroidery, including zardozi, dori, pearls, and French knots. Inspired by Ottoman motifs, Zaina showcases a blend of global influences and cultural elegance, offering a range of anarkalis, shararas, lehengas, and sarees.
The vibrant color palette, featuring bold reds, fuchsias, and mustard, along with softer shades, is designed to add festive flair to every occasion. In a candid chat, we understand the sister duo’s vision and art Devnaagri has been a significant part of the Indian fashion landscape for over a decade. What do you believe sets your designs apart from the rapidly growing competition in the luxury ethnic wear space? Devnaagri’s designs stand apart due to our deep commitment to craftsmanship, cultural authenticity, and modern sensibilities.
We focus on intricate handwork, luxurious fabrics, and unique detailing, ensuring each piece is not only visually striking but also tells a story rooted in tradition. Our emphasis on understated elegant design allows the beauty of fine craftsmanship to shine through, creating pieces that exude sophistication without being overly ornate. This balance of classic elements with contemporary styl.
