DETROIT -- The Detroit Pistons have partnered with StockX, the popular Detroit-based online reseller, naming them as their new jersey patch sponsor. The partnership was made official Wednesday afternoon during a community giveback event at Campus Martius, held in front of StockX’s headquarters. StockX will replace United Wholesale Mortgage (UWM), the local mortgage lending giant owned by Phoenix Suns owner Mat Ishbia, as the Pistons’ jersey sponsor.
UWM had been the sponsor since 2021. In attendance for the event were Pistons vice chairman Arn Tellem, president of basketball operations Trajan Langdon, two-time NBA champion Lindsey Hunter, Cade Cunningham and Jalen Rose. Representing StockX were CEO Scott Cutler and COO/President Greg Schwartz.
Detroit City Council President Mary Sheffield also attended. The event was capped off by a surprise performance by native Detroiter and Grammy-nominated artist Big Sean. When speaking on the partnership, Tellem shared that it’s more than just a business arrangement, but two brands that have a mutual commitment to the city of Detroit.
“This partnership goes far beyond the basketball court,” Tellem said during the event. “It’s a testament to what can be achieved when Detroit-born organizations join forces with a common goal to uplift our community and drive positive change.” “Together, we’re not just combining our brands; we’re merging our passion for sports, fashion, culture, and, most importantly, our dedication to.
