In an era where has often been perceived as catering to the elite, technology has emerged as a significant force, revolutionising the industry and making high-quality designs more accessible to a larger audience. This transformation is not just a fleeting trend but a continuous and ever-evolving process, reflecting shifts in consumer expectations and the industry's response to inclusivity and equal accessibility. Historically, the fashion world has been associated with exclusivity.
Designer labels, luxury boutiques, and couture houses set trends, with high-end fashion largely reserved for the wealthy, often too boastful of their reservation for the so-called elite class. However, the rise of digital technology has drastically changed this landscape. Technology is not just a tool but a catalyst that is redefining how fashion is created, produced, and consumed.
One of the most notable impacts of technology is the rise of ecommerce, specifically, inclusive and affordable , which has revolutionised how people shop for clothing. No longer limited to physical store locations, consumers can now browse and purchase from an extensive range of styles and brands from the comfort of their homes. This convenience has broken down geographical barriers, allowing people from different regions to access fashion and providing emerging designers with a platform to showcase their work.
Advances in virtual fitting rooms and (AR) have further enhanced the online shopping experience. Virtual fittin.