NEW YORK — Delta Air Lines is doubling down on its focus on premium travelers and courting customers who are willing to pay for extra services. The growing wealth of high-income travelers is driving demand for more premium services, according to Delta. The Atlanta-based airline during a media briefing Tuesday and during its annual Investor Day on Wednesday unveiled more details on how its strategy will evolve.
In short, Delta has made a lot of money over the years catering to premium travelers and customers can expect Delta to push new amenities and levels of service in its airliners and in airport terminals that it can monetize. 'The more you pay, the more you get' Over the last 15 years, Delta has added more classes of service on its airplanes beyond the typical coach class and first class or business class, including the addition of Comfort+ extra legroom seats and premium economy. “The more you pay, the more you get,” said Delta President Glen Hauenstein.
“I think we’ll continue to add products along the way that will add value to customers in all classes of service and all cabins.” He said the goal is “essentially building a customized experience for them in their travel journey.” The changes will start in the main cabin next year and are expected to roll out in the premium cabins over several years, according to Hauenstein.
He said over the next couple of years, the airline will test “what consumers want in their bundles and what they’re willing to p.
