New Delhi: The elaborate seafood menu, a range of Turkish appetizers, and the extensive cocktail menu are drawing Delhi’s diners to Cosy Box in Bhikaji Cama Place. But, it’s not just the food that’s wowing patrons. The restroom has become a star attraction.
And after 10 pm, once the party crowd starts streaming in, this bathroom is not just a pit stop, it’s the main event. With elements airlifted from China and Turkey, it’s buzzing like the backstage of an award show. In front of the powder pink sinks and art deco-inspired mirrors, women touch up their lipstick and eyeliner.
They take selfies with the tropical wallpaper in the background. And there’s enough space for them to stand around and gossip about their dinner dates like they’re on the set of Sex and the City . With mirrors everywhere—even on the cubicle doors—and sea-green fibreglass balls dangling from the ceiling, it risks looking like a carnival attraction, but the result is the perfect space for selfies.
Every corner is made for your inner influencer to get those Instagram shots. It’s all a calculated move. “Restrooms, in the last two-three years have emerged as a prominent marketing tool for the restaurant owners.
When customers post images from aesthetic restrooms, it becomes organic word-of-mouth promotion,” restaurateur Samartya Bhargava (32) told The Print. Bhargava, who oversees restaurant chains in Delhi and Goa, including Ping’s Bia Hoi and Saz, said that while a stellar dining ex.
