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Strengths: Robust logistics network and innovative e-commerce platform. Weaknesses: Recent financial losses and regulatory challenges. Opportunities: Expansion into luxury retail and growth in e-commerce adoption.

Threats: Intense competition and geopolitical risks. On August 6, 2024, Coupang Inc ( ), a leading e-commerce company, disclosed its financial performance through the SEC filing. The company, known for its diverse product offerings ranging from apparel to electronics and fresh groceries, reported a significant increase in net retail sales from $5,140 million in the first half of 2023 to $11,674 million in the same period of 2024.



Despite this growth, Coupang Inc faced a net loss of $105 million in the second quarter of 2024, a stark contrast to the $145 million net income in the previous year. This SWOT analysis aims to dissect the strengths, weaknesses, opportunities, and threats as revealed by the latest financial data and strategic disclosures of Coupang Inc. Strengths Integrated Fulfillment and Logistics Network: Coupang Inc's robust logistics infrastructure, including its Rocket Delivery service, ensures next-day delivery for millions of products.

This logistical prowess is a cornerstone of the company's competitive advantage, enabling it to offer unparalleled customer service and efficiency. The expansion of this network has been instrumental in driving the company's revenue growth, as evidenced by the substantial increase in net retail sales. E-commerce Platf.

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