Florals are an interiors trend that have stood the test of time. Perhaps it’s because they are so versatile and have seen many variations over the years. We’ve had tropical patterns, botanicals, country roses and maximalism to name just a few.
For 2024, the focus is on dark blooms which reimagines florals in a contemporary way by combining bold patterns, rich velvet textures and classic heritage pieces, to stylishly reenvision the traditional. Lauren Kavanagh, Art Director at Hovia said: “Dramatic dark florals are an excellent choice to create a sophisticated interior rich in depth and character. A mural can be a striking starting point - consider a classic art mural to instantly elevate the elegance of your space.
“If you’re leaning towards a more traditional aesthetic, patterned wallpaper is also a fantastic option. Intricate heritage-style designs introduce both texture and a touch of timeless beauty. Opt for darker tones like wine red, deep teal or forest green to create a bold yet refined atmosphere.
“Layering floral motif scatter cushions offers a subtle way to incorporate dark blooms, with delicate floral accents adding a cosy, inviting touch. Framed artwork is another simple way to bring this style into your space, and it’s often easy to find beautiful pieces through thrifting.” High street stores are also featuring this trend and Marks & Spencer has announced its debut collaboration with the National Gallery which draws inspiration from original works.
