EXCLUSIVE Dame Laura Kenny rides into hot water for plugging dresses she wore as a BBC Olympics pundit By Grant Tucker Published: 22:00 BST, 17 August 2024 | Updated: 22:15 BST, 17 August 2024 e-mail View comments Alongside her insightful punditry, viewers of the Paris Games couldn't help but admire Dame Laura Kenny 's glamorous array of clothing worn on screen. From beautifully tailored jackets to gorgeous dresses, the woman who was front and centre of the BBC 's Olympics coverage was keen to show off numerous outfits to fans on social media. But The Mail on Sunday can reveal Britain's most decorated female Olympian repeatedly breached the Corporation's strict guidelines for on-air talent which prohibit them from promoting brands they wear on screen.
In each of her posts, she tagged BBC Sport alongside the upmarket clothing brand Reiss. After this newspaper approached her team, a spokesman said: 'Dame Laura is not an ambassador for Reiss.' The Olympics host then removed references to the firm from all of her social media photos posted during her presenting stint.
Dame Laura Kenny has got herself in hot water after she appeared to promote the upmarket clothing brand Reiss on social media straight after she wore clothes from the brand on the BBC For the closing ceremony in the French capital, the cycling star celebrated Team GB's opted for a £228 vibrant pink halterneck dress Laura Kenny posted the pictures on her Instagram page during the Olympics After her first day in her new job since retiring from track cycling, Dame Laura had received hundreds of messages from fans praising her commentary. Read More Gary Lineker accused of breaching BBC rules AGAIN after appearing in his own range of Next clothes The 32-year-old posted on Instagram: 'The best first day in the studio! Thank you all so much for all the lovely messages about my punditry. I really appreciate every single one of them.
Bring on the rest of the week.' The five-times Olympic champion accompanied the post with pictures of her wearing a stylish £248 double-breasted jumpsuit. The cycling star added that her 'outfit and shoes' were from Reiss.
Over the following week as a BBC commentator, the cycling star showed off her dazzling wardrobe. On one social media post she was sitting on the presenting sofa with fellow cyclist Sir Chris Hoy wearing a £298 powder blue double-breasted blazer, with the message: 'I've had to pinch footage from BBC Sport because my full length outfit photo doesn't show just how beautiful the colour of this suit is.' Dame Laura posted a slew of pictures on her Instagram page wearing Reiss during the Games In the pictures she wrote @reiss to allow people to find the clothing brand from her page Laura poses with her Gold medal after her victory in the Women's Omnium on August 16, 2016 in Rio de Janeiro Laura Kenny celebrates winning a gold medal during the Women's Madison final of the track cycling on day fourteen of the Tokyo 2020 Olympic Games In another post captioned 'Same dress, different lighting', Dame Laura wore a £228 yellow sleeveless midi dress.
For the closing ceremony in the French capital, the cycling star celebrated Team GB's opted for a £228 vibrant pink halterneck dress. The Corporation has stringent editorial guidelines for its presenters. BBC rules state: 'No on-air talent should promote products, goods, services or clothing they use on air.
She is not the only sports person turned presenter to have been accused of breaking BBC rules. The Corporation's highest paid presenter Gary Lineker, who earns £1.35million a year at the BBC, was rebuked in June, after he appeared to be wearing outfits from his own fashion range.
The BBC was contacted for comment over Dame Laura's posts. Laura Trott Share or comment on this article: Dame Laura Kenny rides into hot water for plugging dresses she wore as a BBC Olympics pundit e-mail Add comment.
