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Monday, November 25, 2024 Dallas tourism hits record highs in 2023, driving $10.5B ( 10,500 Million) economic impact, supporting 59,000 jobs, and welcoming 27M visitors. A bright future lies ahead! Dallas’s travel and tourism sector is thriving, establishing itself as a key pillar of the city’s economy.

According to the 2023 Dallas Tourism Economics Impact Report, prepared by Visit Dallas and Tourism Economics, the industry reached a staggering $10.5 billion ( 10,500 Million) in economic impact last year, driven by a surge in visitor spending and job creation. Tourism now ranks among Dallas’s top ten industries, directly supporting over 59,000 jobs, which make up 6% of the city’s total workforce, and generating $3.



1 billion in wages. Visitor spending also contributed $626 million in state and local tax revenue, equating to an average tax savings of $1,203 per Dallas household. In 2023, Dallas welcomed over 27 million visitors, a 4.

9% increase from the previous year. These travelers spent $6.6 billion directly, bolstering critical sectors of the local economy: As the sector celebrates its current success, Dallas is poised for a transformative future.

Key developments, including the Kay Bailey Hutchison Convention Center Dallas Master Plan, airport improvements, the FIFA World Cup 2026, and a surge in hotel projects, promise to amplify tourism’s economic contribution even further. Visit Dallas has already secured 59 upcoming conventions tied to the convention center e.

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