Recognition supports Criteo's work to simplify and accelerate the global retail media ecosystem NEW YORK , Oct. 23, 2024 /PRNewswire/ -- Criteo (Nasdaq: CRTO ), the commerce media company, today announced that it has been named a Leader in the IDC MarketScape: Worldwide Retail Media Network Service Providers 2024 Vendor Assessment [doc # US52574122, September 2024 ]. Criteo was named a Leader among 13 service providers that enable the creation and management of retail media networks.
Criteo currently partners with 225 retailers to build, manage and scale customizable retail media networks. Its Commerce Media Platform harnesses advanced AI to connect these retailers to meaningful and relevant demand across 2,900 brands that are looking to speak to consumers across all stages of their purchase journey. "We are thrilled to be named as a Leader by IDC MarketScape for worldwide retail media network service providers," said Brian Gleason , Chief Revenue Officer and President of Retail Media at Criteo.
"We believe this recognition validates our work to provide retailers with a flexible solution that empowers them to effectively build, operate and scale their media networks, while offering brands and agencies an easy-to-use platform to run campaigns across our 225 retailers." This news follows several company milestones over the past year, including Criteo's accreditation by the Media Rating Council (MRC) for retail media measurement and a strategic collaboration with Microsoft Adver.
