Integrations with Order Management System companies ADvendio, Boostr, Placements.io, and Vantage, as well as Salesforce Media Cloud, will help retailers scale their media businesses with simplicity and agility NEW YORK , Oct. 29, 2024 /PRNewswire/ -- Criteo (Nasdaq: CRTO ), the commerce media company, today announced collaborations with leading Order Management System (OMS) companies, ADvendio , Boostr , Placements.
io , and Vantage , as well as Salesforce Media Cloud , on new integrations that aim to provide Criteo retailer clients with increased flexibility when building, managing, and scaling their retail media networks. OMS platforms help retailers by simplifying and automating processes like customer management, sales, inventory, and invoicing. By partnering with OMS companies and Salesforce, Criteo's retailer partners can manage their media networks according to their own needs, while simultaneously harnessing Criteo's unique access to 2,900 global brands to capture broader demand beyond trade budgets.
Retailers can also opt to partner with certain OMS providers to build their own unified omnichannel self-service front-ends that connect to both Criteo's offerings and others, providing greater customization and brand control as they continue to evolve their media networks. Criteo's API will integrate with retailers' OMS platform of choice to streamline, automate and enhance operational efficiency for their sales teams. Retailers can plan and book campaigns within their ex.
