After four days of hair and make-up tests, Miuccia Prada (lovingly referred to by the industry as Mrs Prada), Raf Simons and Prada Beauty’s global creative make-up artist Lynsey Alexander finally settled on a look for the spring/summer 2025 show . “Mrs Prada said the make-up concept was about revealing who the girls were as individuals,” Alexander tells Vogue exclusively moments after the show. “They’re very into not having a one-shape-fits-all kind of thing.
” For Alexander and her team of skilled (and speedy) artists, that meant 53 individualised make-up looks. Each model – “all amazing, new young faces,” she says of the casting – was treated with “a bespoke approach” when it came to creating a make-up look. “For some of the models, we added more freckles.
For some of them, we added more sunburn if they’d already been in the sun. Some of them, we paled them back, like Prada girl Julia Nobis, who has this milky, alabaster skin.” The through-line between each model, of course, was a few key Prada Beauty products: Reveal Foundation , Moisturising Lip Balm , and the new Skin Blurring Primer , which Alexander says “was all some girls needed”.
When there’s no set formula for beauty, it leaves space for the occasional surprise. “We had 52 natural lips and one crazy, black, shiny lip, and you’d sort of think, ‘I wouldn’t expect that,’ but that’s the fun of it,” the make-up artist says. Makes sense for what Vogue ’s own Nicole Phelp.
