Tuesday, August 27, 2024 Marking 14 years of their official partnership with the National Football League, Courtyard by Marriott and Marriott Bonvoy are launching exciting fan activations in São Paulo, Brazil. These events aim to introduce American football to the local audience and celebrate the historic occasion of Brazil hosting its first regular season NFL game as part of the league’s 2024 International Games. Bringing the Thrill of American Football to São Paulo The festivities will kick off with a Kicking Challenge, a unique event designed to bring the essence of American football to São Paulo.
Local fans will be invited to test their skills by attempting to kick a field goal, a challenge that contrasts with scoring a soccer goal. In a city renowned for its soccer talent, Courtyard by Marriott and Marriott Bonvoy are offering a new experience by encouraging fans to score an extra point—a feat equivalent to a 33-yard (30-meter) field goal. A Taste of the American Tailgate Experience Courtyard by Marriott and Marriott Bonvoy® will also host the Tailgate Experience, São Paulo’s first American football tailgate event, at Arena Renaissance in downtown São Paulo.
This iconic American pregame tradition will feature classic American dishes such as burgers and chicken wings, alongside activities like cornhole, perfect spiral throwing, and football pong. This event promises to bring the excitement of a U.S.
pregame atmosphere to both visiting fans and local Brazilians. Fans will be thrilled with a surprise appearance by NFL legend Jordy Nelson. Attendees will have the chance to win exclusive access to the Tailgate Experience, the city’s inaugural pregame tailgate party, and even tickets to Super Bowl LIX at Caesars Superdome in New Orleans on February 9, 2025.
The Kicking Challenge will be held at Ibirapuera Park, across from the Monumento as Bandeiras, at R. Manuel da Nóbrega, 1745 – Jardins, from September 3 to September 5, 2024, between 11 AM and 5 PM. “GAME ON! We are excited to celebrate the first-ever regular-season NFL game in South America.
For years we have been the official hotel and hotel loyalty program of the NFL, unlocking experiences and passion for the game for fans anywhere in the world, and being able to cross cultures in such an important market as Brazil fills us with great pride,” said Brian King , President, Caribbean and Latin America for Marriott International. “Marriott Bonvoy MomentsTM continues redefining how our members access unique experiences around the globe, and Brazil is certainly a destination worth discovering.” Marriott Bonvoy MomentsTM will launch this event with an exclusive pregame tailgate party, bringing together fellow Marriott Bonvoy members.
Following the tailgate, attendees will head to Corinthians Arena to watch the Green Bay Packers and Philadelphia Eagles warm up. During the game, members will enjoy a premium experience with prime seating, concluding with a luxurious two-night stay at the Renaissance São Paulo Hotel. Marriott Bonvoy has the power to redefine your travel experiences.
Through Marriott Bonvoy Moments, members can access unique, once-in-a-lifetime experiences worldwide by redeeming points accumulated from travel and other activities. These experiences can be obtained through either fixed-price offers or auctions. The platform currently features a range of exclusive options, from private chef dinners at renowned restaurants to special experiences with global partners like the NFL.
Courtyard by Marriott is a part of the diverse portfolio of over 30 exceptional brands within Marriott Bonvoy. As Marriott International’s award-winning travel program and marketplace, Marriott Bonvoy boasts a community of 210 million members, offering access to transformative and enlightening experiences globally. Members can earn points through hotel and resort stays and redeem them for various experiences, including future stays and Marriott Bonvoy MomentsTM.
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