Wednesday, August 21, 2024 Corporate Traveler partners with the Jacksonville Jaguars, becoming the team’s official travel management company and launching a strategic SME initiative. Corporate Traveler and the Jacksonville Jaguars have announced an innovative partnership, marking the first time the prominent business travel company has entered into a sponsorship agreement with an NFL team. Under this multi-year agreement, Corporate Traveler will become a ‘Proud Partner’ of the Jaguars, serving as the team’s official travel management company and handling all their travel requirements year-round.
To celebrate the rapidly expanding small and midsize enterprise (SME) market in Jacksonville and the surrounding Northeast Florida region, the partnership will debut this summer with the launch of the ‘Rising Business Spotlight, presented by Corporate Traveler’. This strategic community initiative will focus on identifying and promoting six SME businesses throughout the season. The Jaguars will highlight the selected businesses during regular season home games through a robust program featuring in-stadium visibility, social and digital media promotion, and concourse activation space.
Additionally, each business will receive game tickets and an invitation to an exclusive networking event hosted by the team. “With a shared vision and commitment to serving the community, we are thrilled to be able to partner with the Jaguars and have the opportunity to expand our sports sponsorship portfolio,” said John Van den Heuvel , President, Corporate Traveler USA. “We’re excited to work closely with the Jaguars organization to support Florida’s thriving SME market, while also optimizing their business travel program.
” The partnership also includes a variety of additional elements, such as video board and digital signage inside EverBank Stadium, sponsored content within the Jaguars mobile app and on Jaguars.com, access to corporate hospitality events, and more. Additionally, Corporate Traveler will serve as the presenting partner of the Jaguars’ official VIP away game experience, enhancing brand visibility when the team is on the road.
“As an organization with an international reach, the Jaguars are always on the move,” said Mark Sirota , senior vice president of business planning and chief financial officer for the Jacksonville Jaguars. “Through this innovative partnership with Corporate Traveler, we bring in a trusted partner to handle our travel management needs whether going to the West Coast of the United States or across ‘the pond,’ and are able to showcase rising small and midsize businesses in our region to our fans.” As part of the sponsorship, Corporate Traveler will design a tailored travel program for the Jaguars, combining its national reach with local expertise.
This program will be managed by a team of seasoned travel professionals with a deep understanding of the travel industry and a unique ability to navigate the complexities and unpredictability of sports travel. With a strong global presence, Corporate Traveler is also well-equipped to manage the Jaguars’ international travel needs for overseas games. Although this marks Corporate Traveler’s first venture into NFL sponsorship, the company has long been a specialist in the sports industry.
They currently partner with the New York Mets, Houston Rockets, and New York Islanders and are a trusted travel provider for several other teams across major professional sports leagues..
