Australia's largest women's fashion retailer group says it plans to shutter five of its brands and close stores as it works to put its finances on a sound footing. or signup to continue reading Mosaic Brands said on Monday it would exit half of 10 brands, including all stores and websites. Mosaic said closure of the Rockmans, Autograph, Crossroads, W.
Lane and BeMe brands would allow it focus on its Millers, Noni B, Rivers and Katies brands, as well a standalone online marketplace. "Each of those core brands will have a clearly differentiated market proposition, target customer, price point and product range," chief executive Erica Berchtold said. The other brands had become "marginal and non-core," she said.
Operational details of the plan, including how many stores will close, are still being worked through. According to Mosaic's 2023 financial report from August 2023, it had 150 Rockmans stores, 49 Autograph stores and 32 W.Lane stores, while BeMe and Crossroads exist as online-only stores.
Some of the Rockmans, Autograph and W.Lane stores could conceivably be converted to its remaining core brands. The group currently has a total of around 763 stores across Australia and New Zealand but has been trying to focus more on big-box Rivers megastores in regional Australia as part of its "BIG strategy".
Earlier this year Mosaic had problems as it migrated to a new fully integrated supply chain and distribution system with a new global partner, and had little inventory on hand for.
