Monday, January 6, 2025 The global community-based tourism (CBT) market is on track for remarkable growth, projected to reach $2,136.8 billion by 2032 , according to a report by Allied Market Research. Valued at $575.
9 billion in 2022 , the market is expected to expand at a 14.1% CAGR from 2023 to 2032, driven by growing interest in sustainable travel, immersive cultural experiences, and local community engagement. Community-based tourism integrates local residents into all aspects of the tourism experience, emphasizing cultural preservation, environmental conservation, and economic empowerment.
By involving locals in planning and decision-making, CBT fosters authentic and meaningful connections between visitors and host communities. The rise of CBT can be attributed to several factors, including: Government initiatives have also played a pivotal role, with public-private partnerships (PPPs) enhancing tourism infrastructure, promotion, and marketing. Collaborative efforts between governments and local communities ensure the sustainable development of tourism products.
The community-based tourism market is segmented by age , traveler type , sales channel , and region . CBT projects prioritize sustainability, offering eco-friendly accommodations, local food sourcing, and low-impact activities. Resorts and homestays often integrate renewable energy and waste management solutions, aligning with global sustainability goals.
Travelers can engage in a variety of cultural activities,.
