With snow about to blanket the state , a new Colorado brand is ready to to outfit skiers and snowboarders — from the top-down. Earlier this month, Courtney and Steve Eaton officially launched LowDown Helmets . The sibling pair is hoping the sleek, retro look of their four distinct models — all hand-made in Italy — will carve out a niche in a crowded market.
“I think there is a big trend for the younger generation really going back to this classic style,” said Courtney Eaton, a resident of Carbondale, where the company is based out of. While Courtney is the artistic genius behind the concept, Steve, based in New York City after a previous stint in the Denver area, brings more of a business background to the operation. “We’re just starting to move into the colder weather, people are really starting to think about their winter season coming up, gear-wise and everything else,” he said.
“Couldn’t be more psyched about it.” Steve and Courtney Eaton grew up with two other brothers in a family of entrepreneurs on the East Coast. Their dad introduced them to skiing at a young age with trips to Mohawk Mountain in Connecticut or Stratton Mountain in Vermont.
“Dad tied a rope between his waist and ours and we’ve been lifelong skiers ever since,” Steve Eaton reminisced. Courtney Eaton fondly remembered the popular styles found on the slopes back in the ’70s, as well as the old, patchwork ski jackets she grabbed from the ‘free box’ in Telluride — where s.
