The exact amount of Coleen's investment remains undisclosed Coleen Rooney's new project has been announced, and it's far from the world of show business. The 38-year-old has invested in the sports health business Applied Nutrition. The global health brand kicked off its stock market debut with a valuation of around £350 million.
Coleen has already revealed her intention to invest in the firm’s flotation after becoming a brand ambassador for the group earlier this year. On confirming her involvement with the Applied Nutrition float, Coleen said last week: “I’ve been genuinely impressed by Applied Nutrition’s journey from its roots in Liverpool to becoming a leading sports nutrition, health and wellness brand. “The Applied story is inspiring, and I used their products even before I was an ambassador.
That’s why I’ve decided to invest in the company — I’m excited to be part of its future.” The exact amount of Coleen's investment remains undisclosed. The Liverpool-based company, which is also backed by retailer JD Sports, is issuing 250 million shares under the IPO, of which 112.
5 million were sold by existing shareholders. The group priced its initial public offering (IPO) at 140p a share, which is near the bottom of the 136p and 160p per share price range unveiled last week. The group began conditional trading of shares on the London Stock Exchange on Thursday, with unconditional trading expected to start next Tuesday.
Shares lifted to 146.2p each soon afte.
