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I t’s the great brain rush. Since longevity doctors decreed that living to 120 is not only for the lucky few living in Blue Zones but a real possibility for the rest of us, there has been an increased focus on brain health. According to the World Health Organisation, more than 55 million people worldwide have dementia, with nearly ten million new cases every year.

There isn’t much point in surviving beyond your 100th birthday if you can’t remember how to blow out the damn candles. Which is why the top medical wellness clinics are piling in with brain enhancement courses. I plumped to try the Brain Potential programme at Clinique La Prairie in Montreux, a place that has been treating the rich and famous since 1931.



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