Monday, August 19, 2024 Civitatis , a premier platform for curated travel experiences in Spanish, is excited to welcome Juan Rossello as the new Business Development Manager in the United States. This appointment highlights Civitatis’ commitment to expanding its influence in the U.S.
, an essential market characterized by a large Spanish-speaking demographic and a robust demand for services catered to this language group. Juan Rossello, with a solid 15-year track record in the tourism sector, brings invaluable insights and proficiency to Civitatis. Besides assuming the role of Business Development Manager for the USA, Rossello will also maintain his position as Country Manager for Mexico.
His expanded duties now cover Business Development efforts across the U.S. and Central America.
Rossello’s profound understanding of market dynamics and leadership will play a pivotal role in enhancing Civitatis’ presence in these strategic regions and boosting partnerships with travel agencies nationwide. Data from the United Nations indicate that over 42 million U.S.
residents are Spanish speakers. Further projections from the Instituto Cervantes suggest that by 2060, the U.S.
is set to be the second-largest Spanish-speaking country globally, trailing only Mexico, with 28% of its population of Hispanic descent. Spanish ranks as the third most utilized language online and maintains significant prevalence on social media and various digital platforms. These facts underscore the global significance of Spanish, spoken by 7.
5% of the world population. “The U.S.
is an important market for Civitatis, not only because of its economic influence but also due to its large and growing Spanish-speaking population. We are committed to providing high-quality and curated travel experiences that cater to this community, and Juan’s appointment is a key step in achieving that goal,” said Enrique Espinel, COO of Civitatis. “I am thrilled to take on this expanded role and help drive Civitatis’ growth in the U.
S. and Central American markets,” said Juan Rossello . “The demand for high-quality, Spanish-language travel experiences is increasing, and I look forward to working closely with our partners to meet and exceed the expectations of our customers in these dynamic regions.
” Civitatis collaborates with over 29,000 travel agencies globally, offering an advanced, easy-to-use platform that streamlines agency processes. This platform facilitates the booking of meticulously curated activities at competitive rates, ensuring a smooth transaction for both travel agents and their clients. The platform’s highlights include user-friendly interfaces, superior Spanish-language support, consistent pricing, and versatile payment methods, including a “Book Now, Pay Later” option.
Additionally, Civitatis ensures real-time availability for a variety of activities, streamlined billing processes, and round-the-clock support in multiple languages, leading to a 93% satisfaction rating from Spanish-speaking agencies in 2023. Civitatis is set to attend the WTE Miami 2024 from October 21-23, a significant event that attracts leading figures from airlines, airports, tourism offices, and other pivotal sectors within the industry..
