Thursday, November 14, 2024 Civitatis partners with Rappi, launching 90,000+ curated tours for 50M Latin American users, expanding travel options on the region’s top superapp. Civitatis , a leading marketplace for tours and activities in Spanish, has announced a transformative partnership with Rappi , the Latin American superapp, to launch a new tours and activities vertical within the Rappi platform. This groundbreaking collaboration brings over 90,000 curated experiences from Civitatis directly to more than 50 million Rappi users across the region, making travel planning easier and more convenient for Spanish-speaking customers.
The strategic alliance between Civitatis and Rappi marks a significant milestone in expanding access to high-quality travel experiences for Latin American consumers. With a vast user base across countries like Argentina, Mexico, Colombia, Peru, Chile, Brazil, and Uruguay , Rappi has established itself as the region’s first superapp, offering services ranging from restaurant delivery to financial products. Now, with the integration of Civitatis’ extensive portfolio of tours and activities, users can seamlessly book enriching travel experiences, whether exploring their own cities or venturing abroad.
The partnership is a response to the growing demand for experiential travel among Latin Americans. With 600 million Spanish and Portuguese speakers worldwide and Latin America witnessing rapid digitalization, especially in smartphone and social medi.