Daish’s Holidays has announced a 10 per cent increase in bookings for four-day breaks over the main Christmas period compared to the same time in 2023. This rise suggests a growing trend of more Britons opting for staycations during the festive season. The independent family-owned coach holiday group has confirmed almost 500 bookings, which will result in 1,070 holidaymakers arriving by coach or self-drive to one of the firm's 12 UK hotels.
Paul Harper, commercial director at Daish’s Holidays, said: “We’re delighted to see such strong interest in our Christmas holiday breaks this year. “We specialise in providing affordable UK coach breaks to our collection of hotels and these are particularly popular with over-65s. “The growth in bookings reflects a broader shift towards staycations, as people seek hassle-free, relaxing holiday experiences without the uncertainty and complications of travelling abroad.
“We pride ourselves on providing the traditional curated Christmas break, which offers a full schedule of activities tailored to the interests of our guests. “From festive-themed activities and half or full-board dining options to day tour excursions and evening entertainment, Daish’s Holidays ensures a memorable and enjoyable stay for all.” In 2023, Daish’s Holidays welcomed 95,229 passengers on board its 35 luxury coaches – 44 per cent of which travelled to the Midlands.
Both turnover and coach travel saw an increase of almost 10 per cent in 2023 comp.
