They’re sending out an SOS. Celebs such as Chris Rock, Cindy Crawford, Heidi Klum, Justin Theroux and Wyclef Jean, along with legendary filmmaker Ken Burns and author Jay McInerney, are rallying to save Lure Fishbar. Soho’s subterranean seafood and sushi institution has anchored Mercer Street for 20 years, but it’s in danger of getting swallowed up by Prada when its lease expires in mid-2026.
“It’s my favorite spot in the city. I hope the rumors aren’t true,” Rock who frequently dines at Lure with fellow comics Dave Chappelle and David Spade, told The Post. Earlier this week, The Post’s Steve Cuozzo reported that the luxury label, which leases around 20,000 square feet in the 176,000 square-foot office and retail building between Broadway and Mercer Street, was planning to open a Prada cafe, Pasticceria Marchesi, in Lure’s space.
“There’s been no communication. I was just told by a representative, not even the direct landlord, that he’s moving in a different direction with the lease,” Lure Fishbar owner and restaurateur John McDonald told The Post. Art collector and Palm Beach billionaire Peter Brant owns the building that once housed Guggenheim Soho, and has been in talks with Prada to give the Italian fashion house the lease.
The Post has reached out to Prada and Brant for comment. Theroux, who also owns Ray’s bar on the Lower East Side and in Greenpoint, is in disbelief at the possibility of Lure closing. “It’s sad even when an institution l.
