Monday, August 5, 2024 Chongqing’s Tourism Delegation shines at the 2024 Malaysia International Travel Mart (MITM) Travel Fair, celebrating new direct flights and strengthening ties. In celebration of the 50th anniversary of diplomatic ties between China and Malaysia, and marking the commencement of direct flights from Chongqing to Kuala Lumpur, as well as the inaugural flight to Penang, the Chongqing Cultural Tourism delegation made a notable appearance at the 2024 Malaysia MITM Travel Fair. They organized the “Hello, Chongqing!” Kuala Lumpur Cultural Tourism Promotion, effectively strengthening and broadening their presence in the Southeast Asian tourism market.
Wen Jianghua, head of the Chongqing Cultural Tourism delegation expressed in his speech , “Chongqing is a modern international metropolis with beautiful scenery, local flavors, rich cultural heritage. We welcome visitors from all over to explore Chongqing, and experience our profound culture, natural beauty, cyberpunk elements, and lively atmosphere.” Liu Weikang, President of the Malaysian Chinese Tourism Association, remarked, “Through the ‘Hello, Chongqing!’ Kuala Lumpur Cultural Tourism Promotion, we not only have the opportunity to deeply understand Chongqing’s charming scenery and cultural heritage but also to experience Chongqing’s intangible cultural heritage and cultural landscapes showcased through thematic cultural tourism introductions.
” Zhou Qianhong, General Manager of Chongqing Bozhong International Travel Agency, highlighted the robust support from the Chongqing Municipal Commission of Culture and Tourism Development for market entities like theirs. He expressed optimism and eagerness to collaborate with Malaysian partners to organize tourist visits to Chongqing, including a newly signed one-year charter flight agreement with relevant airlines. In April 2023, Chongqing Mayor Hu Henghua met with Malaysian Minister of Tourism, Arts, and Culture, Tiong King Sing, committing to facilitate mutual visits and enhance cultural and tourism exchanges.
Follow-up efforts included discussions on establishing Malaysian tourism offices in Chongqing and launching additional direct flights. In June 2024, Deputy Director-General Zhu Mao of Chongqing Municipal Commission of Culture and Tourism Development met with Deputy Director-General Lee Thai Hung of Tourism Malaysia in Beijing to discuss deepening tourism cooperation, resulting in agreements to improve Malaysian visitor experiences in Chongqing and mutual support in promotional activities and new direct flights. “In the fourth quarter of this year, Chongqing will host the 15th China Three Gorges International Tourism Festival and the 2024 Chongqing International Travel Trade Fair.
We invite our colleagues to deepen practical cooperation in Chongqing, share development opportunities, and create a better future together!” announced the head of the Chongqing Cultural Tourism delegation, extending an invitation to travel industry professionals..
