Luxury Scotch whisky Chivas Regal and iconic global football club, Arsenal, have just announced a new multi-year partnership, emphasizing their commitment to championing community, progressing culture, and celebrating collective success. Chivas Regal will become the club’s first Official Whisky Partner ahead of the 2024/25 season, supporting Arsenal’s men’s and women’s teams. The partnership will celebrate both brands’ shared ambition for success and commitment to their communities around the world.
It will take supporters behind the scenes through exclusive content and global live experiences featuring men’s and women’s first team players, celebrity supporters, creators, and club legends. Chivas is also set to elevate the matchday experience for supporters at Emirates Stadium by launching a new Chivas Regal bar within Dial Square. The bar will tap into football culture with a curated selection of classic, and exclusive to the Emirates, Chivas Highball serves.
To kick off the partnership in style and in a bold display of its passion for football, Chivas Regal will host a series of captivating watch parties for Arsenal matches in Nigeria, providing fans with an unparalleled blend of football thrill and premium whisky delight. This partnership epitomizes the shared commitment to excellence that defines both Chivas Regal and Arsenal. Club fans and football enthusiasts alike will have the chance to participate in live games and social media contests, where they can .
