Ahead of the Las Vegas Grand Prix, Chivas Regal comes together with Scuderia Ferrari HP in a multi-year partnership, with the iconic blended Scotch appointed 'Official Team Partner' LONDON , Nov. 14, 2024 /PRNewswire/ -- Announced ahead of the Las Vegas Grand Prix next weekend, luxury Scotch whisky, Chivas Regal , has been appointed 'Official Team Partner' of the Scuderia Ferrari HP Formula 1 team in a new global multi-year partnership that unites two iconic heritage brands with a shared legacy in craft, innovation and luxury. The collaboration sees Chivas Regal - the original luxury blended Scotch whisky - and Scuderia Ferrari HP - the world's most successful Formula 1 team - come together to celebrate their commitment to collective success, which forms the foundation of the new partnership.
Shining a light on life off-track, the collaboration will offer a fresh perspective on Scuderia Ferrari HP, focussing on telling the untold stories of teamwork that are critical to success. Through unparalleled behind-the-scenes access showcasing a new take on the world of motor sports, alongside exclusive content and live experiences, Chivas Regal and Scuderia Ferrari HP will spotlight contemporary racing culture, championing the Tifosi - Scuderia Ferrari HP's loyal fandom - and putting the focus on the sport's ever-growing international fan community. The partnership will also be used as a powerful platform for Chivas Regal to raise awareness about the dangers of drink-driving, to driv.
