Monday, October 7, 2024 China’s tourism sector witnessed impressive growth during the week-long National Day holiday in 2024, with new travel trends and cultural experiences emerging as highlights. As millions of people embraced the opportunity to explore different parts of the country, cultural tourism and small-town visits stood out as key features of this year’s holiday. In just the first three days of the holiday, starting on October 1, nearly 900 million travelers moved across regions in China.
The Ministry of Transport projected a total of 1.94 billion cross-regional trips by the end of the holiday period, with an average of 277 million daily travelers. This represented a 0.
7% rise compared to the same time last year, reflecting the continued interest in domestic travel. Cultural tourism took center stage during the holiday, with activities showcasing China’s rich heritage. In Tianjin’s Ancient Culture Street, traditional Hanfu performances attracted thousands of visitors, many of whom embraced the celebration by donning traditional attire themselves.
Over 300,000 people visited the area in just two days, generating more than 25 million yuan (about 3.56 million USD) in revenue. Beijing’s Central Axis, a newly recognized UNESCO World Heritage Site, also saw a surge in tourist interest.
Popular landmarks along the axis, such as the Forbidden City and the Temple of Heaven, experienced a 69% increase in bookings compared to last year. Themed merchandise, creative .
