Monday, January 20, 2025 The Lux Collective, a renowned luxury hotel operator with origins in Mauritius, has revealed ambitious expansion plans for 2025 and beyond. The company is set to open new properties in emerging markets across China, Africa, the Middle East, and Southeast Asia. This marks a significant chapter in the company’s global journey, as it looks to cater to the growing demand for luxury travel and authentic experiences in these regions.
With the introduction of new resorts under both its flagship LUX* brand and the purpose-driven SALT brand, the expansion will enhance the company’s presence in some of the world’s most sought-after destinations. One of the most exciting developments for The Lux Collective is the debut of its SALT brand outside of Mauritius. SALT, launched in 2018, focuses on creating meaningful, human-centric travel experiences that connect travelers to local communities and cultures while emphasizing sustainability.
The brand will open its first properties in China, starting with SALT of Anji in 2025. Located in the serene Anji County, known for its bamboo forests and white tea plantations, this new property promises to offer travelers an escape from the bustle of modern life. The resort, designed by the acclaimed South African architect Peter Rich, will be a sustainable, nature-inspired sanctuary, offering 108 rooms and villas that reflect the region’s natural beauty.
For travelers seeking deeper connections to nature and local cultur.
