Chick-fil-A has revealed details on how it wants to be your one-stop-entertainment-but-also-chicken shop. On Oct. 21, the chicken chain a new, free app called Chick-fil-A Play, which will come loaded with video content, games and more.
The app launches on Nov. 18 and is designed for families to enjoy while eating a meal — ideally at Chick-fil-A, we wager. Chick-fil-A says the app’s content will include the following: a few more tidbits on content downloaders can expect: a 22-minute episode of the fantasy “Legends of Evergreen Hills,” starring adventurer Sam; the first episode of the scripted “Hidden Island,” podcast, based on a shipwrecked family surviving on a deserted island; and a cooking video that “uses a Chick-fil-A milkshake as a key ingredient.
” In 2021, Chick-fil-A produced a series of short, animated films called “ ,” a world that’s part of this new app as the seemingly upgraded “Legends of Evergreen Hills.” Dustin Britt, executive director of brand strategy for Chick-fil-A, said in a press release that the app is a digital extension of the chain’s commitment to “hospitality and fun.” Britt also told CNBC that the chicken chain found a connection between consuming content and enjoying a meal, and that’s part and parcel with the chain’s current efforts.
“We’ve been paying attention to some research and conversations we’ve had with families that are our customers, and insights bubbled up that content and games are both adjacen.
