Chennai, India, welcomes a Penang media delegation for an immersive tour, strengthening tourism ties and showcasing the city’s rich heritage and culture.In a concerted effort to enhance regional tourism connectivity and foster stronger cultural ties, a delegation of 11 leading media organizations from Penang embarked on an immersive media familiarization tour to Chennai, India, from March 3 to 5, 2025. This strategic initiative coincides with the recent launch of IndiGo Airlines’ direct flight route between Penang and Chennai, a development expected to significantly boost travel and tourism between these two historically rich destinations.
By offering seamless connectivity, this new flight route is set to increase tourism exchange, drive economic growth, and create new opportunities for business and leisure travelers alike.Promoting Chennai as a Prime Destination for Penang TravelersThe primary objective of this carefully curated media tour is to showcase Chennai’s vibrant tourism offerings and establish the city as a desirable destination for Penang-based travelers. Through in-depth media coverage, the initiative aims to highlight Chennai’s diverse attractions, dynamic cultural heritage, and one-of-a-kind travel experiences, encouraging more travelers to take advantage of the newly introduced direct flight route.
By capturing and sharing the essence of Chennai’s tourism appeal—including its historical landmarks, bustling city life, culinary delights, and artistic .
