Chanel has launched See You at 5 by Luca Guadagnino, a film of unprecedented length for the iconic perfume No. 5, at two minutes and 20 seconds. The plot is built on a rigorously articulated, meticulously conceived scenario that illustrates the sophisticated, resolutely modern universe of the iconic Chanel fragrance, as well as the captivating, liberated feminine personality at its centre, combining flamboyance, humour and irreverence.
Renowned actress and producer Margot Robbie, the face of this campaign, has created the conditions for her own accomplishments, fuelled by the desire to tell stories carried by strong female characters. Guadagnino is a master of sensual cinema pushed to incandescence as in Call Me by Your Name (2018). He directed See You at 5 in 35mm in order to better reveal the grain of the skin, the tremors of a first date that vibrate between a woman and the object of her desire, played by Jacob Elordi, known for the TV series Euphoria and the thriller Saltburn (produced by Robbie).
The Elvis Presley in Priscilla by Sofia Coppola and the future Frankenstein for Guillermo del Toro, Elordi brings an anxious virility, vibrant sensitivity and a fierce beauty to his character in See You at 5. A red skirt suit worn by Robbie is a nod to the one worn by Carole Bouquet in Monuments (1986), the Ridley Scott advertising film shot in Utah. The mythology of this iconic perfume lives on today, through different muses.
The ambitious storyline of the new film transforms a.
