In a released today, 19 November, the popular milk tea chain from Yunnan, China, expressed regret after a 47-second video went viral, showing an employee sorting out cups allegedly with prizes to the side. The video led many netizens to believe that the lucky draw contest was rigged because the employee appeared to be cheekily sticking out her tongue while shaking and inspecting each cup. A separate video shows the same employee transferring several cups, believed to contain prizes, to the back of the store.
The videos can be found below: To participate, customers had to purchase selected drinks to stand a chance of winning luxury prizes such as Chanel and Louis Vuitton handbags, Apple products, and lipsticks, among others. Customers had to tear open the bottom segment of the cup to reveal the lucky draw result. The company explained to the original poster that the employee in the videos was merely following instructions but acknowledged that the task should not have been conducted in public.
It also requested the original poster to remove the videos to protect the employee's privacy and well-being. Separately on X, CHAGEE Malaysia urged netizens who had reuploaded the video to delete it, warning of possible legal action if they fail to comply. This stern approach backfired on the brand, as many netizens were outraged by the threat of legal action and expressed disbelief over the company's handling of the situation, prompting calls for a boycott.
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