Sejung Group CEO Park Yi-ra runs Yira Week on YouTube. Screenshot from YouTube Fashion, beauty magnates bet on online followers By Ko Dong-hwan Chae Moon-sun, CEO of vegan beauty startup Talitha Koum, updates her YouTube channel regularly to promote her company. Courtesy of Talitha Koum Chaebol family heiresses are making waves on YouTube by launching channels that share unfiltered opinions and insights into their private lives.
This fresh approach sets them apart from their predecessors, helping them forge closer connections with followers and promote their companies. The personalities are mostly active in the fields of beauty and fashion. The online outlets have become their platforms to draw attention using their thoughts and activities during both private and professional hours as well as social lives.
Park Yi-ra, who runs the fashion, beauty and lifestyle channel Yira Week, is the CEO of Sejung Group which operates fashion labels Olivia Lauren, Wellmade and Indian as well as jewelry brand Didier Dubot. She is the youngest daughter of the conglomerate’s founder Park Soon-ho. The 46-year-old has been promoting the conglomerate through her outlet, raising public awareness of not just what the company sells but also what it does outside its stores.
One of the clips shows Park participating in the company’s community outreach project renovating low-cost residential spaces. Sejung has been undertaking the corporate social responsibility initiative since 2008. Launching the.
