Boston Celtics superstar and NBA champion Jaylen Brown launched his own signature sportswear and shoe brand. This endeavor took Brown off the market from other brands that were seeking to sign him themselves. Celtics Superstar Unleashes Signature Sportswear and Shoe Brand Celtics Superstar Goes from Court to Closet Brown has unveiled his own custom, signature sportswear creation.
The move officially closes the door on Brown signing with another high-profile brand. Nike, the biggest shoe brand in sports, had been engaged in a somewhat feud with Brown, which stemmed from the Olympics situation in which he was not considered for Team USA. Now, Nike, Adidas, Under Armor, and others will contend with Brown’s line, 741, in the shoe and apparel game.
He lifted the veil on the brand by posting ‘The Black Moon, ‘ the brand’s new sneakers, on Instagram today. “741 is a next generation performance brand with a clear mission: To empower athletes and provide consumers with quality, stylish designs that elevate performance on and off the field.” the brand stated in a press release.
Brown launched 741 via the brand’s website and on social media. It seems he also showed the door to other major shoe companies (reportedly over $50 million in endorsement deals) so he could embark on his own creative journey. Now, Brown stands alone with complete control of his brand.
Brown Speaks on His Shoe Brand Drawing inspiration from Kobe Bryant ‘s dream of launching his own signature sneak.
