MIAMI — Celebrity Cruises is breaking new ground by inviting future cruisers to design their ultimate vacation experience aboard its latest billion-dollar ship, Celebrity Xcel, launching in November 2025. Through an innovative initiative called Xcel ‘Dream Makers,’ travellers will shape the ship’s key offerings, from menus to entertainment and interior design. Dream Makers marks a first for the cruise industry, opening the design process to input from guests.
Participants will contribute through online polls and exclusive in-person events, determining the final selections that will debut aboard the fifth vessel in Celebrity’s award-winning Edge Series. “We want to ensure our guests love our products and experiences, so involving them in the process to perfect Celebrity Xcel was a great way to achieve this,” said Michael Scheiner, Celebrity Cruises’ chief marketing and product officer. “When Xcel launches, guests won’t have just found their happy place – they’ll have helped us build it.
” A New Level of Guest-Centric Design The Dream Makers will be empowered to make final decisions on various elements of the ship’s offerings. Participants will: These contributions will influence seven new, yet-to-be-revealed onboard experiences, enhancing the Celebrity Xcel’s status as a standout ship in modern cruise innovation. Sustainability and Technological Innovation Celebrity Xcel recently achieved a significant construction milestone, floating out of dry do.
