In Nigeria’s rapidly growing fashion industry, a novel approach is gaining traction, allowing aspiring entrepreneurs to start their businesses without any capital. Cedre Expressions , a fashion house established in 2015, has introduced a program that’s changing the game for newcomers to the industry. The Ready-to-Wear (RTW) model allows participants to use their social media accounts as virtual storefronts, showcasing a range of fashion items including garments, handcrafted shoes, and stylish bags.
The company handles production and logistics, enabling entrepreneurs to focus on building their brand and customer base. This innovative approach offers several benefits to participants: Starting a fashion business without upfront costs Flexible work environment Skill development in marketing and customer service Profit sharing Ongoing support The program has already seen some success stories. A recent university graduate, who joined six months ago, reports building a loyal customer base.
“I always dreamed of having my fashion line, but the startup costs seemed impossible,” she shares. “Now, I’m earning more than I expected.” Another participant, a student using the program to fund her education, appreciates the flexibility.
“I can focus on my studies and still run a successful fashion business on the side,” she says. Behind this initiative is Toyin Popoola-Dania , the Creative Director of Cedre Expressions . With a background spanning Food Science, Marketing, and.
