Wednesday, October 2, 2024 The Caribbean Tourism Organization (CTO) is set to enhance its visibility in Europe, thanks to a new strategic partnership with the CTO Chapter for the UK & Europe, representing over 85 travel-related companies and organizations. This collaboration marks a significant step in expanding the Caribbean’s brand reach across key European markets, as well as emerging destinations in the Middle East and Africa (EMEA). Dona Regis-Prosper, the Secretary-General and CEO of the CTO, recently unveiled an ambitious marketing campaign aimed at strengthening the Caribbean’s presence in the UK and beyond.
The campaign, developed in collaboration with the CTO Secretariat, will be driven by a comprehensive work plan designed to increase regional engagement with target audiences in the UK, Europe, and EMEA. Key components of this initiative include: This renewed effort signals the CTO’s commitment to broadening the Caribbean’s appeal and attracting more visitors from the UK, Europe, and emerging EMEA markets. Through strategic marketing, digital presence, and strong partnerships, the CTO aims to ensure the Caribbean remains a top destination for travelers worldwide.
Colin Pegler, Chairman of the CTO Chapter, highlighted the importance of the renewed collaboration: “The CTO Chapter is thrilled to reignite our partnership with the CTO Secretariat after a four-year hiatus. This collaboration is pivotal in strengthening the Caribbean’s presence in our markets..
