Friday, November 8, 2024 At the World Travel Market in London, the Caribbean Tourism Organization (CTO) underscored its commitment to progressive travel and tourism strategies. Secretary-General and CEO Dona Regis-Prosper took part in a high-impact panel titled “Building a Consistent Vibe Across Messaging, Delivery, and More,” alongside prominent female leaders in the industry. Focused on advancing travel marketing and sustainability, the panel highlighted a shift from traditional approaches to personalized, data-driven strategies that drive deeper customer engagement.
Regis-Prosper’s remarks showcased the CTO’s dedication to harmonizing economic growth with environmental stewardship, emphasizing the importance of partnerships, adaptability, and community-centered development as core elements of the Caribbean’s tourism vision. Joining her on stage were panel moderator Tina Charisma, Director of Charisma Campaign; Wendy Vividor, Managing Director and CMO at Chase Travel Group; and Lotti Norman, CMO of TTC Tour Brands Marketing Lab. Together, the panelists explored the transformative power of data-driven strategies in travel marketing, with discussions on hyper-personalization, the strength of partnerships, and the role of agile teams in responding to evolving consumer expectations.
Reflecting on her leadership philosophy, Regis-Prosper explained that “prosperity” is foundational to her approach, which centers on People Development, Research-Driven Decision-Making.
