TORONTO, Oct. 31, 2024 (GLOBE NEWSWIRE) — Canadian fashion and compassion were in full bloom at the 2024 Cashmere Collection show on Oct. 30, at Evergreen Brick Works in Toronto.
The Collection’s theme, “Bloom,” celebrated the strength, courage and hope of breast cancer survivors and represented the powerful resilience and renewal they experience through their journeys – proudly raising over $5 million for the Canadian Cancer Society and Quebec Breast Cancer Foundation’s efforts in the fight against breast cancer. It is estimated that 1 in 8 women will be diagnosed with breast cancer in their lifetime*, but the percentage of survivors in Canada has doubled.** This Breast Cancer Awareness Month, Canadians came together across the country to give back to an important cause while experiencing the best of Canadian fashion.
This year, the Cashmere Collection held its first ever live vote for the public’s favourite design, which crowned Chavah Lindsay as the winner. Lindsay’s design was a personal tribute to her mother and her journey through cancer, honouring her enduring courage and the beauty that emerged from her struggle. Every vote had an impact, with Kruger Products donating $1 to the breast cancer cause for each vote (up to a maximum of $50,000).
From coast to coast, Canadians had a front row seat to the coveted Collection alongside ’s Lainey Lui and Traci Melchor, who hosted the nationwide live stream of the show. In addition, for the first time, the Cash.
