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Thursday, August 22, 2024 The Government of Canada is committed to fostering inclusive growth and business diversification, which are vital for economic development in Quebec’s regions. Today, Sophie Chatel, Member of Parliament for Pontiac, announced on behalf of the Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for CED, a repayable contribution of $99,325 to Chalets Prunella. This support, provided through CED’s new tailored funding approach for Quebec’s economically vulnerable regional county municipalities (RCMs), will enable the business to expand its tourism offerings.

Located in a vast forest near Lac Johnson, Chalets Prunella features four high-end accommodation units on a 75-acre property in Thorne (Ladysmith). To sustain its growth and increase its number of units while introducing a new attraction (a thermal experience), this women-owned start-up will use the CED assistance to build three new mini-cottages and a thermal therapy area. This project will help address the shortage of quality tourism accommodations in a struggling community.



The Government of Canada recognizes and supports businesses and organizations that are pillars of their communities. Quebec’s economic growth depends on organizations with strong regional ties, as they are crucial in building a sustainable and inclusive economy. Given that Quebec’s regions have varying assets and challenges, it’s important to tailor support to their specific economic development needs.

Sophie Chatel, Member of Parliament for Pontiac “Implementing projects that enhance the long‐term economic development potential of businesses is a priority for our government. In this spirit, we support promising projects such as the one by Chalets Prunella, a business located in one of Quebec’s economically vulnerable RCMs. By assisting a start-up such as this one with its growth, we are helping to increase the economic spin‐offs of tourism in the Pontiac community.

” The Honourable Soraya Martinez Ferrada, Member of Parliament for Hochelaga, Minister of Tourism and Minister responsible for CED “Our government has a mission to guide the country’s businesses and regions into tomorrow’s economy and help them seize the business opportunities that will arise. That is why CED is going further in its approach by paying particular attention to more economically vulnerable RCMs in Quebec. Thanks to CED’s support, Chalets Prunella will be able to increase and enhance its offering as the demand for its high‐quality tourism product grows.

All my congratulations to the co‐owners!” Nancy Lemay and Catherine Lemay, Co‐owners, Chalets Prunella “We are very grateful for this support from CED, which is truly driving the growth of our business. This financial contribution will enable us to enhance our tourism offering by building three new mini‐cottages and by developing a thermal therapy area. This project is a crucial step in strengthening Chalets Prunella’s position as a destination of choice in the Outaouais region and in contributing to the Pontiac area’s economic development.

We are proud to be part of this community and to take part in its economic vitality.” Quick Facts.

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