Having grown up next door to an herb farm in Somerset, England, siblings Emily Cameron and Owen Mears have always harbored a keen awareness of their natural surroundings. “We’re completely overwhelmed by the interest in what we’re doing and the excitement that has built up around it,” said Mears, who, alongside Cameron, produces a short film for each new fragrance , hosts a semimonthly podcast called “As The Season Turns” and helms a 500-square-foot store in London often used to host fragrance-making workshops and other activities. “It almost feels like we can dream bigger, because we don’t have to be fast,” said Cameron.
Despite not launching a new product for nearly three years, Bezrukova said Minori, which stands for “minimalist origins,” will more than double its business this year, closing 2024 with a projected $500,000 in sales. Fundraising, navigating mainstream retail and even conceiving fresh social content as a slow beauty brand can each pose an uphill battle. Testament to the power of retail expansion as a means to supercharge growth: KraveBeauty did eight figures in U.
S. sales in 2023, and will log seven figures in international sales alone during its first year abroad. We have summarized this news so that you can read it quickly.
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