A passionate beauty entrepreneur, Owoeye Okewa, has reiterated that beauty entrepreneurship should be about making lasting impact. Okewa said that beyond making money, she believes making a difference in the life of people you serve in the market place should be the ultimate goal of any entrepreneur. She noted that she has no doubt come to be a positive and strong influence, bringing revolution into the beauty industry with transformative solutions for women dealing with hair loss in Nigeria and beyond.
Her brainchild, ÒKÉWÀ, meaning ‘bunch of beauty,’ embodies her philosophy that every woman possesses innate beauty deserving of celebration and enhancement. With over a decade of entrepreneurial expertise, Okewa’s journey transitioned from crafting beaded clutch bags to venturing into pig farming before discovering her true passion in hair care. Her personal journey and desire to empower women to embrace their natural beauty led to ÒKÉWÀ’s conception in 2020.
She said, “I believe in the inherent beauty of every woman, and our mission as a hair beauty brand is to amplify and celebrate that beauty. “We provide innovative hair care solutions prioritizing customer well-being and a sustainable planet.” The beauty expert disclosed further that her brand offers bespoke hair care services, starting with thorough consultations to address unique hair concerns.
Speaking about community impact, she explained that her brand boasts eco-conscious products crafted wi.