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Wednesday, August 28, 2024 Cambodia, Thailand, Brunei, Egypt, Singapore, Zambia, Indonesia, Malaysia, and Uzbekistan in its mission to boost the global travel industry through Halal tourism. These nations recognize the growing importance of Halal tourism as a vital segment of the global travel market and are committed to enhancing their offerings to attract Muslim travelers. By participating in WITEX 2025, these countries aim to showcase their Halal-certified services, products, and travel experiences, positioning themselves as key players in the global Islamic tourism landscape.

This collective effort is expected to drive significant growth in the Halal tourism sector, fostering greater cultural exchange and economic development across regions. WITEX 2025 will serve as a platform for these nations to collaborate, innovate, and shape the future of Halal tourism, reinforcing their commitment to catering to the unique needs of Muslim travelers worldwide. In a significant move that marks the evolution of Islamic tourism on the global stage, the decision to rebrand the Asia Islamic Tourism & Trade Expo (AITEX) as the World Islamic Tourism & Trade Expo (WITEX) was reached after extensive discussions among CEOs and key industry players.



This resolution, supported by delegates from countries including Cambodia, the Philippines, Brunei, Thailand, Singapore, Zambia, Egypt, Indonesia, and Uzbekistan, highlights the growing recognition of Halal tourism as a vital segment of the global travel industry. The rebranding of AITEX to WITEX underscores the need for a comprehensive platform that can cater to the unique demands of Islamic travelers and businesses worldwide. The transition from AITEX to WITEX was driven by the expo’s expanding global reach and the increasing participation of countries from beyond Asia.

As the Islamic tourism industry continues to grow, there is a pressing need for a unified global platform where industry leaders can converge to discuss, collaborate, and innovate. WITEX aims to be that platform, providing a space for stakeholders to explore new opportunities, address challenges, and shape the future of Islamic tourism. The decision to rebrand the expo reflects the industry’s evolution and the desire to create a platform that goes beyond regional boundaries.

By transitioning to WITEX, the event will not only maintain its relevance but also expand its appeal to a broader audience, attracting participants from all corners of the globe. The rebranding of AITEX to WITEX has received overwhelming support from delegates representing countries such as Cambodia, the Philippines, Brunei, Thailand, Singapore, Zambia, Egypt, Indonesia, and Uzbekistan. These nations have expressed their commitment to boosting Halal tourism and are eager to leverage WITEX as a platform to showcase their offerings to a global audience.

Cambodia , known for its rich cultural heritage and historical sites, is increasingly recognizing the potential of Halal tourism. The country is investing in Halal-certified facilities and services to attract more Muslim travelers. WITEX 2025 provides Cambodia with the perfect platform to highlight its Halal tourism offerings and connect with key players in the industry.

The Philippines , with its diverse landscapes and vibrant culture, is also making strides in Halal tourism. The country’s participation in WITEX 2025 underscores its commitment to becoming a top destination for Muslim travelers. By engaging with industry leaders at WITEX, the Philippines aims to further enhance its Halal tourism infrastructure and offerings.

Brunei , a nation with a strong Islamic heritage, is naturally positioned to be a key player in the Halal tourism industry. Brunei’s participation in WITEX 2025 will allow the country to showcase its extensive Halal-certified services and products, while also exploring new partnerships and opportunities for growth in the global Islamic tourism market. Thailand , a popular tourist destination known for its hospitality and diverse attractions, is increasingly focusing on Halal tourism to cater to the growing Muslim travel market.

Thailand’s involvement in WITEX 2025 reflects its commitment to expanding its Halal tourism offerings and positioning itself as a leading destination for Muslim travelers. Singapore , a multicultural hub with a strong emphasis on inclusivity, is also making significant strides in Halal tourism. Singapore’s participation in WITEX 2025 will allow the country to showcase its Halal-certified services and attractions, while also engaging with global industry leaders to explore new opportunities for growth.

Zambia , a country with a rich natural heritage and a growing tourism industry, is keen to tap into the Halal tourism market. By participating in WITEX 2025, Zambia aims to connect with industry stakeholders and explore ways to enhance its Halal tourism offerings, thereby attracting more Muslim travelers to its shores. Egypt , a country with a deep Islamic heritage and a wealth of historical and cultural attractions, is a natural fit for the Halal tourism market.

Egypt’s participation in WITEX 2025 highlights its commitment to boosting Halal tourism and leveraging its unique offerings to attract Muslim travelers from around the world. Indonesia , the world’s largest Muslim-majority country, is a leader in Halal tourism. Indonesia’s involvement in WITEX 2025 will allow the country to showcase its extensive Halal-certified offerings, while also engaging with global industry leaders to explore new opportunities for collaboration and growth.

Uzbekistan , with its rich Islamic history and cultural heritage, is increasingly focusing on Halal tourism as a key driver of economic growth. Uzbekistan’s participation in WITEX 2025 will provide the country with a platform to highlight its unique offerings and connect with industry leaders to explore new opportunities in the global Islamic tourism market. WITEX 2025 is not just an event; it is a global movement that brings together nations with a shared commitment to boosting Halal tourism.

By providing a platform for collaboration, WITEX 2025 will help to drive the development of new products and services that meet the needs of Muslim travelers. The event will also serve as a forum for stakeholders to share their insights and experiences, and to explore new ways to enhance the Islamic tourism experience. The participation of countries like Cambodia, the Philippines, Brunei, Thailand, Singapore, Zambia, Egypt, Indonesia, and Uzbekistan in WITEX 2025 reflects a growing recognition of the economic potential of Halal tourism.

These nations are eager to leverage the opportunities presented by the global Islamic tourism market, and WITEX 2025 provides them with the perfect platform to do so. As WITEX 2025 approaches, the event is poised to play a pivotal role in shaping the future of Halal tourism. The participation of countries from across the globe underscores the growing importance of Halal tourism as a key segment of the global travel industry.

By providing a platform for collaboration and innovation, WITEX 2025 will help to drive the future growth of Halal tourism, ensuring that it continues to thrive and expand. Looking ahead, WITEX 2025 is set to become the world’s leading event for Islamic tourism and trade. The event will continue to feature a comprehensive program that includes high-level conferences, trade exhibitions, networking sessions, and award ceremonies, all designed to showcase the latest trends and innovations in the industry.

With its strong focus on Halal tourism, WITEX 2025 will attract a global audience of industry leaders and professionals, providing them with the opportunity to connect, collaborate, and create lasting impacts. The transition from AITEX to WITEX represents a bold and forward-looking move for the Islamic tourism industry. With the participation of countries such as Cambodia, the Philippines, Brunei, Thailand, Singapore, Zambia, Egypt, Indonesia, and Uzbekistan, WITEX 2025 is set to become a global platform for boosting Halal tourism.

The event will not only enhance the visibility of these nations in the global Islamic tourism market but also foster greater collaboration and innovation within the industry. As WITEX 2025 approaches, it is poised to play a pivotal role in shaping the future of Halal tourism and ensuring its continued growth and success on a global scale..

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