Tuesday, October 1, 2024 Leaning into its ‘Ultimate Playground’ brand, Visit California has partnered with the BYRDLI content creator platform in a fresh campaign called “Play Your Way,” showcasing the state’s exciting attractions to Australian and New Zealand travelers. The initiative offers unique, bookable itineraries curated by Australian content creators, Melizza Jimenez (@melizzajaunet) and Erin & Jackson (@thewaytowherever). Through their travel clubs on BYRDLI—an Australian-based platform powered by Agoda and HotelBeds—travelers can seamlessly book these creators’ journeys, turning inspiration into action.
The “Play Your Way” campaign aims to engage travelers by offering tailor-made itineraries, taking them through some of California’s most popular and picturesque destinations, including San Francisco, West Hollywood, Beverly Hills, Napa, Sonoma, Greater Palm Springs, Santa Barbara, and more. Whether travelers are looking to explore wine country, relax by the beaches, or dive into cultural hotspots, the campaign offers something for everyone. Australian content creators Melizza Jimenez and Erin & Jackson bring their authentic experiences to life through real-time storytelling, providing a deep connection between travelers and the Golden State.
Travelers can follow their exact journeys, staying at the same accommodations and visiting the same attractions, all while booking directly through the BYRDLI platform. This partnership isn’t just about t.
