Cadillac says it hasn’t adjusted its Australian sales forecasts, despite a clear decline in local EV demand over the past 12 months. The General Motors-owned luxury carmaker has formally re-entered the Australian market for the first time since 1969, as an EV-only brand. Having already launched online sales of the Lyriq mid-sized electric SUV, the solitary model in its Australian line-up for now, Cadillac will next week open its first local ‘Experience Centre’, located in Rosebery, Sydney.
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Speaking with CarExpert at the launch of the Rosebery Experience Centre, General Motors Australia managing director Jess Bala said the recent slowdown in local EV sales growth wasn’t likely to affect Cadillac’s projected internal sales volumes. “Honestly, we’ve held our forecast because we believe that the market we’re going into and the space we’re going to play in – we’re not coming in as a mainstream brand, we’re coming in as a high-end car brand – none of that has changed for us,” said Ms Bala. “Our EV-only strategy was a part of the very first messaging in Australia.
” Although Cadillac won’t divulge its sales ambitions for Australia, the luxury brand declared it has received more than 7500 expressions of interest from prospective buyers since it announced last November that i.
