Another Chinese EV brand is coming to Malaysia and the latest player is Denza, a premium sub-brand under BYD Group . To pave the way for the entry of the brand, BYD Auto Industry Co Ltd has officially signed a Denza Importation and Distribution agreement with Sime Darby Auto Imports Sdn Bhd and BYD Malaysia Sdn Bhd. According to BYD, Sime Darby Auto Imports Sdn Bhd has been appointed as the official importer of Denza vehicles in Malaysia.
Meanwhile, official local distribution is handled by BYD Malaysia Sdn Bhd. It added that the signing marks the first step of Denza entering Malaysia and they are set to bring a new dimension to Malaysia’s EV market with premium cutting-edge technology, features and driving technology. BYD says that through Denza, it aims to provide Malaysians with a more diverse, innovative, and premium EV experience.
Commenting on the signing, BYD General Manager for Asia Pacific Auto Sales Division Liu Xueliang said, “We are excited to partner with Sime Darby Auto Imports to bring Denza to the Malaysian market, marking a significant milestone for BYD in our journey to expand our electric vehicle offerings in Southeast Asia. Being at the forefront of innovation, we are proud to bring our advanced EV technology to Malaysia where the appetite for sustainable mobility continues to grow. With Denza, we will be able to offer our customers a better experience through our premium technology and features within the EV industry.
We believe Denza will redefine th.
