Tuesday, October 1, 2024 BWH Hotels unveils a groundbreaking digital strategy aimed at transforming guest experiences while boosting operational efficiency across its global network. BWH Hotels is amplifying its digital transformation efforts to elevate guest experiences and streamline operations. Recent moves demonstrate the brand’s dedication to enhancing its digital capabilities, both at the property level and within its corporate structure.
With the appointment of Bill Ryan as Senior Vice President and Chief Technology Officer, BWH Hotels underscores its focus on digital innovation. Ryan, who brings a wealth of experience from leading retail brands like PetSmart and Urban Outfitters, will spearhead BWH’s technology initiatives. His expertise in optimizing customer experiences and deploying cutting-edge digital strategies will be key to improving the brand’s tech infrastructure, making processes like booking and guest interactions more efficient and user-friendly.
The introduction of BWH Hotels’ new institutional website, bwhhotels.fr, further highlights its commitment to modernizing its digital footprint. The platform offers a comprehensive resource for partners, collaborators, and prospective members, providing an easy-to-navigate experience across all devices.
It also serves as a recruitment portal, showcasing BWH’s corporate values and available career opportunities. This complements their existing bestwestern.fr site, which focuses on reservations, promotion.
